Effect of corporate social responsibility on consumer retention for FMCG industries: a deep learning analysis of professional students of Odisha

Abstract Corporate social responsibility (CSR) represents a form of international private business self-regulation that contributes to the aims charitable, activist, or philanthropic nature through helping ethically based practices. The benefits from CSR like generating better public image, enhance in community support, market share, satisfaction consumer, exports, offering quality services and products, productivity is not considered as perception level consumers. This paper analyzes effect activities on fast moving consumer goods (FMCG) industries basis retention consumers FMCG products. Initially, questionnaire prepared consists five categories. Each category composed more than ten questions. information related obtained view professional students Odisha. customers are requested fill exact much possible. Next, higher-order statistical analysis for realizing behaviour Additionally, usage deep learning called Optimized RNN (O-RNN) used predicting customer maintaining industries. improvement traditional done by optimizing hidden neurons improved Sea Lion Optimization Algorithm (slno) Modified slno (M-slno) with intention minimizing error among actual predicted outcome, hence it O-RNN. regarding companies investigated using O-RNN prediction against several models well different measures.